Chicago video director AZae talks about his new music label

Photo Credit:  AZae Twitter

If you have ever watched a Chief Keef, Lil Reese or Lil Durk music video, then most likely it's been shot by Chi-towns finest go-to music video director, editor and founder of AZae Productions.

Just five years ago Zae was working at Walgreens in Chicago as a daytime cashier, "One day I told my manager I quit and I started taking videos seriously" Zae says in the video below.   The artist is a lot more conservative compared to the visuals he captures in his body of work.  Clearly, Zae's interest is in the area of trap rap and hardcore rnb with a raw street edge of the Chi that only someone from the hood could capture.  On top of making Worldstar Hip Hop every week Zae has moved into and he has recently started his own label working with artists Chi-town artists Newara and Candace Price. 

Photo Credit: AZae Tumblr

Lyrical Eyes, Zae's management company, confirmed with the Breakroom that Newara and Candace Price are signed under a conglomerate between Lyrical Eyes Management and Zae, under the name label name Twenty Three.  Azae has great talent for music video artistry, which is undoubtedly a great marketing tool for any entertainer trying to get into the music business.   It is safe to say that Zae's eye for shooting exclusive artists like Lil Mouse, Chief Keef, Lil Durk and Rich The Kid could reasonably transfer into working with artists on their albums too.  

In the video below, Zae talks about why moving from Chicago was one of the best decisions he has ever made, his announcement on finding Twenty Three and his past life before he became a notable music video producer.

Watch the full interview below.