Jay-Z will release a new album, Magna Carta Holy Grail, on July 4. The icon announced the news through a Samsung commercial which played during Sunday's NBA Finals Game 5 (Miami Heat vs. San Antonio Spurs).
"The album is about, like this duality of how do you navigate through this whole thing, through success, through failures, through all this and remain yourself," he tells Rubin of his twelfth studio album. The commercial, which you can view below, almost works as a sequel to the studio scenes in Jay’s concert/Black Album documentary Fade To Black. It shows Jay working with Timbaland, with Pharrell, with Swizz Beatz, and with a magnificently reclined Rick Rubin, all of them seemingly in the same room at the same time. In the video, you can hear bits of music and see Jay in something like his fabled Rain Man writing-trance state. Watch it below.
