Sesame Street Joins First Lady to Promote Fresh Food Choices for Kids

First lady Michelle Obama joined with Sesame Street favorites - Elmo and Rosita, promoting fresh foods for kids at the White house today.

Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids.  The campaign hopes to make an impact on the busy working family where it is hard to make healthier choices day to day.

The agreement allows PMA’s community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid 2014.